A big part of the marketing plan for Moxi Wealth was to create a strong and instantly recognizable social media presence.

I created the idea of a ‘Moxi Girl’ and made bespoke assets in Illustrator. Inspired by fashion bloggers and successful real women, these figures reflect the female gaze, are aspirational and aim to redefine the traditional stereotype of women in finance.

I use illustrator primarily for creating these vector illustrations so they are easily scalable across all digital platforms.